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Screenjelly by Veodia Inc./San Mateo, CA
We are looking for a consumer Internet marketing rockstar to join the Veodia team, in particular to drive marketing for the recently launched Screenjelly service (http://screenjel.ly).
Screenjelly records your screen activity with your voice so you can spread it as a video via Twitter or email. Use it to quickly share cool apps or software tips, report a bug, or just show stuff you like. It's 100% browser-based. No need to install or download anything! Just press the big red button.
Recent coverage:
TechCrunch
CNN
RESPONSIBILITIES
Demand generation and viral adoption: identify the drivers for adoption and implement tactics to make it viral and ubiquitous. Find the fastest way to spread usage and turn the service into a communication standard. In particular:
• Recommend viral ingredients that should be built into the service
• Define and implement strategies for viral word-of-mouth adoption
• Work with key influencers, communities, bloggers and press to bootstrap and foster adoption
• Define website and SEO strategies to increase organic adoption
Value propositions: identify most valuable use cases for the service and articulate value propositions, in particular understand the cognitive mechanism driving a user to spend time using the service, get addicted to it, and eventually pay for it. Work with Product Management to help translate user value into features and user experience.
Competition and Positioning: analyze the competitive landscape and position/differentiate the service to reflect its transformative and innovating nature.
Monetization: later on, identify monetization paths for the service. Define offerings and criteria for conversion to paid subscribers based on value propositions and costs. Define pricing and work on revenue/cost model to turn the service into a profitable cash machine. Track and manage the funnel, in particular implement strategies to influence standard metrics typical of freemium models: ARPU, Churn, conversion rate, etc.
Distribution: Identify relevant relationships to accelerate adoption of the free & paid service. Work with existing players to gain faster access and penetration into their user bases and communities. In particular social media and micro blogging sites (e.g. facebook, twitter).
Launch plan: create and manage launch plan for the service and ongoing activities to encourage usage.
ABOUT YOU
You have a strong drive and energy to lead all the marketing aspects of the product/service. In particular you are not afraid to create a new market and own it. In this role, you must be comfortable with solving complex problems, taking on big challenges, juggling between strategic thinking, and tactical and detailed execution.
Your skills and experience include:
• 5-10 years experience in product marketing of an internet consumer product
• You are an active user of Twitter and Facebook
• Strong communication skills, a passion for technology and consumers, high energy and enthusiastic
• For you, the word “product†evokes “value for the userâ€, “market opportunity†and “demand generation†rather than “featuresâ€
• You have experience with social media and viral adoption strategies. You understand grassroots adoption and business metrics for SaaS and freemium models
• You have experience building business models, understanding relevant pricing models, cost structures and margins. You have experience quantifying a market opportunity.
• High visibility individual: you are recognized as a leading figure of the high-tech community, you have spoken in internationally recognized conferences. Great connection with top industry players, press and blogger communities
• Excellent communication (written and verbal) skills; outstanding people skills
• You are able to work with little direction, you are pro-active and take initiatives
• Start-up culture: you thrive in the start-up environment. Like us, you like to work hard, take on challenges and pride yourself about achievements, but you also like to kick back and have fun
• You have a proven track record of working across groups effectively
• You have a proven ability to achieve results in a fast moving, dynamic environment
• You have experience with ecosystem partnerships and building business relationships
• You are a thinker but also a doer. You are not afraid to roll up your sleeves. (If you are interested in a pure management job, this is probably NOT the right job for you)
• Ideally a creative background with a MBA
Company Description
Veodia Inc, the company behind Screenjelly is venture-backed (series-A) and based in San Mateo, CA. Our team is composed of world-class engineers and business minds:
http://www.veodia.com/about_team.html
We offer competitive salary / stock option packages and other key benefits, including:
* Medical, dental & vision plan paid 100% for you and your family
* 401k, LTD insurance, and PTO
* Gym & swimming pool memberships, foosball table, Xbox 360, Wii, and other perks
* Fun & smart people to work with
Optionally: you can use http://screenjel.ly to include in your email a short recording of you going over your resume and explaining why you're the one for this job.
(Emails from recruiters will be ignored.)
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